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San Diego Made Factory
2031 Commercial Street
San Diego, CA 92113



San Diego Made Holiday Market Vendors

Apply to vend at the 2022 San Diego Made Holiday Market at Julep Venue


Saturday, November 12 and Sunday, November 13, 2022, 11am-5pm


The San Diego Made Holiday Market – a handmade shopping experience – will be held at JULEP Venue near Little Italy this year! This event is San Diego Made’s largest one of the year, and we will be featuring 85+ makers, photo opportunities, a free raffle, a bar, food trucks, music, and more. We welcome all vintage, curated small-batch, and handmade vendors to apply!

Please Read Before Applying

Vendor Fees + Info

The application fee is $15 and covers the administrative costs of processing applications (this fee is waived for current San Diego Made Factory Access Members and Residents.) Please note that we will not be able to accept all vendors who apply, and this fee is non-refundable. Should you be selected to participate, the booth fee is $350 for the weekend for a roughly 6 deep x 8 wide or 5 deep x 9 wide booth space.

This year, we will be offering a limited amount of 1/2 size booths (6 deep x 4 wide) for vendors with a smaller inventory and lower price points for $215 for the weekend. This is ideal for individuals such as greeting card vendors who require less space, and we will take into consideration your business setup and price point when determining who will get these few spots.

We also have a limited amount of 10×10 ($415) and Trailer size ($450) outdoor spaces. 

We will be offering a chance for vendors to split payments into two. See below for our application and payment timeline.

Vendors are allowed to split days/booths but must handle the coordination independently, and apply together stating their intention.

This application is for craft vendors only. Catering food vendors (on-site food preparation like food trucks, not prepackaged foods like spices, honey, etc.), sponsors, musicians, coffee, florists, etc. can submit our feature interest form here!

san diego made holiday market

Giveaway Items

All vendors are asked to donate approx. 10 small items at a total combined retail value of roughly $50 for our giveaway promotion at the event. These items are given to customers as an incentive to purchase from vendors and help entice customers to attend the event. They also help market your business to our guests! If you only have larger, higher-priced items, you can either make something specifically for this purpose or donate fewer, larger items that can be used for our raffle. If donating to the giveaway is a significant hardship for you, please let us know so we can work with you. Any items that go unused from the event will be used for future San Diego Made giveaways.

Marketing + Promotion

Our vendor fees cover the cost of our venue, event features, permits, and marketing, so just like you, we rely on attendance to make a profit! Our marketing budget includes a professional Public Relations campaign, an extensive social media ad campaign, flyers and posters, banners, and a google ad campaign. In addition to our efforts, we ask our vendors to take part in promoting the event as well! The more we come together to spread the word, the more successful we all will be. Our team will provide you with graphics, videos, flyers, posters, and promotional tips, and we will also do our best to feature as many vendors as possible on our Instagram account!

In terms of expected attendance, we can never guarantee numbers, but our last, one-day Holiday Market had roughly 1,900 in attendance, for reference!

Vendor Criteria 

All vendors must have quality vintage, curated small batch, and/or handmade products, clear and professional-looking product images, and a professional-looking booth setup. Here is a great article with vendor booth ideas! While we want to ensure that this market is inclusive, we also need to ensure that our shoppers have a high-quality handmade and vintage shopping experience and that your investment in this event will result in sales.

We do not accept resellers or MLM (doTERRA, Young Living, Paparazzi, etc.) We do accept vendors from outside of San Diego!

If you are unsure if you should apply, email us your info at and we’ll be in touch!

Application Timeline + More Info

August 5 – Applications open
August 19 – Applications close
August 22 – Accepted vendors notified
September 5  – Payments due (If split payment, first ½ due, second ½ due September 19.)
September 12 –  Waitlisted vendors notified
September 19 -Waitlisted Vendor Payments due (If split payment, first ½ due, second ½ due October 3.)

Remember to obtain a seller’s permit from CA State Board of Equalization and collect sales tax for all sales.

Vendors are required to provide their tables and chairs.

Catering food vendors, sponsors, musicians, coffee, florists, etc. can submit our feature interest form here! Please note: packaged, farmer’s market vendors should apply as a general craft vendor.

If you have any questions, feel free to contact us at!

Applications are Now Closed 🙁