After about 15 years as a professional graphic designer, Jen Grisard Ludwig has embraced her longtime skills on a sewing machine (not to mention her knack for finding amazing fabrics) by launching her own handmade business and Etsy shop, Locality. Graphic design has taught her to value color, the simplicity of clean lines, and how to incorporate a boatload of practicality into what looks like an effortless, easy-on-the-eyes presentation. That, along with a penchant toward bohemian style and a life graced by Southern California, led Jen to Lo-“CALI”-ty. She loves la vie bohème, and wants to create statement pieces that say it loud and proud, and with lots of ease-of-use.